Re: Sony A100 - shortcomings Makes sense to me. Why go after a true professional market dominated by Canon and Nikon, and somewhat low volume at that. Enthusiasts want the feeling of a professional product, but not true professional functions, nor true professional price points. That does not mean some professional would not use a Sony D-SLR, but I don't see many dumping Canon or Nikon to do so. Digital cameras are consumer electronics, with short product cycles, lifespan not much past the warranty, and largely sold on "features" and marketing speak. Sony could make a good profit at this, where Minolta and then KonicaMinolta largely "failed" in this market. Target consumer enthusiasts, update the products often, and hit a reasonable price range. Take a look at a printed brochure for the Canon 1Ds Mark II, or the Nikon D2X. Both barely use marketing speak, but do list information a professional might actually find useful. When someone is paying as much as these cameras cost, there is not much point in glorifying anything. These two cameras sell on capability and potential for profits, and like a Ferrari or Bentley, you won't find that many ads for them as for lesser gear. Ciao! Gordon Moat A G Studio <http://www.allgstudio.com> Gordon Moat
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