Wide-angle lens prices

Was cruising the pages of Luminous Landscape a couple days ago reading
about wide-angle lenses. The Canon 15mm, Sigma 15mm, etc. It
mentioned the Canon sells for about $600 and the Sigma for about $350.
I got the impression the article I was reading was a few years old. I
then went to B&H to see what was available, and the Canon price was
close ($580), but the Sigma is now at about $500, only $80 less than
the Canon. My first thought was that for only an $80 difference I'd go
with the Canon, but it also begged a question.
For anyone who may have been aware of this over time, has the Sigma's
price gone up as a result of increased demand because of small-sensor
DSLRs?

=?iso-8859-1?Q?TheDave=A9?=

Re: wide-angle lens prices

In article <f7mUg.20196$nm1.8983@fed1read04>, Mark˛
<mjmorgan@cox.?.net.invalid> writes
Well, Nicholas is correct provided the management of the manufacturer is
capable of determining the marginal short-run production cost and
ensuring it sells its product for more than that figure*. I am, of
course, not familiar with the two companies you mentioned (having never
owned any of their products) but maybe they have a problem in this area.
*That does not of course mean they automatically make an overall profit,
but it does ensure their results get better the more they sell - i.e. it
"makes more money" (more profit or less loss) as Nicholas said.
David
--
David Littlewood


David Littlewood

Re: wide-angle lens prices

It's not that simple.
Demand also means a product can command a higher price to begin with.
No demand? You can't sell a brick of gold for a dollar if nobody wants it.
Or if it is unique...which makes it largely immune to that assumption.
To see how wrong that can be, all you need to do is look at GM and
Ford...the two largest market-share automakers...and the two with losses so
astronomical that murmerings of a merger have even been bantered about.
Quantity doesn't mean profit any more than demand means lower prices. Both
ideas are full of holes.
You might want to think this through a bit more.
--
Images (Plus Snaps & Grabs) by Mark˛ at:
www.pbase.com/markuson


Mark˛

Re: wide-angle lens prices

"TheDaveŠ" <no@no.com> wrote
That would be my first thought also. And my second, and
third, and ... I have only had two Sigma lenses: the first
was so awful I thought it must be a fluke; the second one
convinced me otherwise. Some people have reported good
experiences with Sigma lenses. YMMV and all that.
Increased demand would lead to lower prices. Price only goes
up with demand if the supply is inelastic. It is possible
to turn out as many lenses as are demanded and with the increasing
volume the price will drop and Sigma's market share increase.
In general the more product a company makes the more money it makes.
--
Nicholas O. Lindan, Cleveland, Ohio
Darkroom Automation
http://www.nolindan.com/da/index.htm
n o lindan at ix dot netcom dot com


Nicholas O. Lindan

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